Tourism marketimg Essay Example | Topics and Well Written Essays - 1500 words

Tourism marketimg - Essay Example These breaks supplement the main holiday. Athens too has become a city break destination because of the numerous attractions it offers. There are various reasons why city break tourism has been growing. There is increased holiday and leave entitlements apart from rising prosperity from double income families leading to higher disposable income (Dunne et al). The perception of travel has changed and besides low cost airlines has played a major role in promoting short city breaks. Motivations to travel is governed by the push and pull factors where the push factors refer to the desire to travel and the pull factors depend upon the choice of destination. The seven push motives were, escape from a perceived mundane environment, exploration and evaluation of self, relaxation, prestige, regression, enhancement of kinship relationships, and facilitation of social interaction while the two pull factors include education and novelty. As far as the push factors are concerned, the perceptions and preferences of people have changed. There is move away from mass consumption of standardized holidays and towards weekend and short break holidays. As far as the pull factors are concerned, Athens has many attractions to offer. Athens, the capital and the largest city in Greece is one of the world’s oldest cities. Athens can take the tourist back to the dawn of civilization. Known as the cradle of civilization and the seat of western philosophy, Athens brings together wisdom, art and culture in its attempt to meet the demands of the modern tourists. It is a city where democracy was born and most of the wise men of ancient times. The most important civilization of ancient world flourished in Athens. The city epitomizes epic beauty and is a magnificent classical testament to ancient grandeur (OT Beach, 2007). About half of Greece’s population lives in

American Airlines Essay Example for Free

American Airlines Essay Situational Analysis: Internal factors: Strengths: Joint Venture with Japanese Airline Partnership with JetBlue Member of oneworld alliance International Flies to North America, the Caribbean, South America, Europe and Asia Number of routes AAdvantage frequent flyer program Weaknesses: Older airplanes Unstable chairs on their airplanes Current financial situation External factors: Opportunities: Merge with another airline Reorganization of their company Successful retrenchment strategy Increase profits Update planes Purchase new aircrafts Satisfy consumer needs Threats: Company filed for bankruptcy in November 2011 Competition with competitors low cost strategy Price of fuel has increased Labor costs have increased US economic slowdown Problem: American Airlines is struggling with higher costs, mainly, higher fuel costs and labor costs. These costs became so excessive, that American Airlines had to declare bankruptcy. Alternative 1: American Airlines needs to emerge from bankruptcy as a profitable company, which would enable them to explore the possibility of a merger with another airline provided that the two airlines combined would provide efficiencies and higher profitability. Strengths: Potential increase in profits Opportunity to eliminate duplicate costs Potential to enhance brand recognition because now they will have more routes and more to offer Weaknesses: Always potential for disruption and disorganization as the merger takes place The cost of the merger (usually underestimated) Miscalculation of the difficulties of merging two corporate cultures Alternative 2: They must use the bankruptcy process to lower their labor cost, both by wage concessions and more efficient work roles. Strengths: Lower costs More efficiency of workers Potential increase in profits Lead to lower flying inconveniences Help exit bankruptcy Weaknesses: Resistance from the employees Disruptions could cause cancelations Alternative 3: Use the bankruptcy to lower other employee costs such as medical insurance and pension. Strengths: Lower labor costs Help exit bankruptcy Decrease debt Weaknesses: Resistance by employees Weaken relationships among employers and employees Recommendation: My recommendation would be alternative two: They must use the bankruptcy process to lower their labor cost, both by wage concessions and more efficient work roles. I’m assuming that this alternative will lower costs the most. American Airlines needs to use the bankruptcy process to implement this alternative effectively. They need to go before the bankruptcy court asking them to cooperate to seek wage concessions and more efficient work roles. A combination of the legal department and the finance department need to be in charge of implementing this alternative. This is a legal matter but the finance department must explain to the legal department what is needed in terms of financial relief. This needs to be implemented as soon as possible. It must start in the bankruptcy court. This can be evaluated by examining if this alternative does lower cost without completely destroying employee to employer relationships. The finance department needs to evaluate their financial numbers (examining costs) on a monthly basis.

Message in a Bottle :: essays papers

Message in a Bottle Rolling waves gently brushed upon the sand and nipped softly at my toes. I gazed out into the oblivion of blue hue that lay before me. I stared hopefully at sun-filled sky, but I couldn’t help but wonder how I was going to get through the day. Honestly, I never thought in a million years that my daughter and I would be homeless. Oh, how I yearned for our house in the suburbs. A pain wrenched at my heart when I was once reminded again of my beloved husband, Peter. I missed him so much and couldn’t help but ask God why he was taken from us. Living underneath Pier 14 was no life for Emily and me. I had to get us out of here and back on our feet. My stomach moaned angrily. I needed to somehow find food for us, but how? Suddenly, something slimy brushed up against my leg and pierced my thoughts. I jumped back and brushed the residue of sand of my legs. What was that? As my eyes skimmed the water in front of me, I noticed something spinning in the foam of the waves. Curi osity got the best of me and I went over to take a closer look. The object danced in the waves and eventually was coughed out onto the beach. â€Å"Emily!† I called to my eight-year-old daughter who was, at that time, infatuated with a seashell that she found earlier that day. â€Å"Come here and see this! Mommy found something.† Although I had no idea what that something was and I definitely didn’t know it would change my life forever. â€Å"What did you find, Mommy? Is it food?† Emily came running down from the pier to see my finding. â€Å"Oh honey,† I answered, sadly acknowledging my daughter’s hunger, â€Å" I wish it was. Actually, I’m not quite sure what it is. Help me clean it off, will you?† Emily and I began scrubbing the dilapidated, seaweed covered object in the warm waves of the Atlantic. â€Å"Wow, That’s not at all I expected.† I answered as I rolled an old bottle in the water. â€Å"At least we can get some money for this at the recycling center. Not much, but if we collect enough bottles we could get some lunch!† I looked hopelessly at the bottle.

Resurrection and Body Paragraph Essay

Detail 1:Carton believes that he is a waste of life and has no purpose being the world †¢ â€Å"I am a disappointed drudge, sir I care for no man on earth and no man on earth cares for me. † (2. 4. 70) †¢Detail 2:Starts to show his slow resurrection when he admits his love for Lucie â€Å"the last dream of [his] soul. (book 2 Chapter 130 †¢Detail 3:Carton redeems himself by sacrifices his life for the women he loves and her happiness showing that he has been resurrected â€Å"I am the resurrection and the life, saith the Lord: he that believeth in me, though he were dead, yet shall he live: and whosoever liveth and believeth in me, shall never die,† (3. 9. 89). †¢BODY PARAGRAPH II: †¢Transition/Opening Sentence:_________________________________. †¢Detail 1:When Dr. Manette is first released from prison he is like an infant that doesn’t know the world. â€Å"Prisoner 105, North Tower,† †¢Detail 2:Starts to realize who he is when he meets his daughter Lucie at the Defarge winery †¢ â€Å"She was the golden thread that united him to a Past beyond his misery, and to a Present beyond his misery: and the sound of her voice, the light of her face, the touch of her hand, had a strong beneficial influence with him almost always. â€Å"(2. 4. 3) †¢Detail 3:He is finally shown in his full resurrectional the towards the end of the novel when he find out his bench has been taken away Transition/Opening Sentence:_________________________________. †¢Detail 1:Marrying Lucie had hide his past from many people in France and England â€Å"I know that when she is clinging to you, the hands of baby, girl, and woman, all in one, are round your neck. I know that in loving you she sees and loves her mother at her own age, sees and loves you at my age, loves her mother broken-hearted, loves youthrough your dreadful trial and in your blessed restoration. â€Å"(2. 10. 9) †¢Detail 2:His past was now coming back for him like a zombie coming out a grave. â€Å"I care nothing for this Doctor, I. He may wear his head or lose it, for any interest I have in him; it is all one to me. But, the Evremonde people are to be exterminated, and the wife and child must follow the husband and father. † (3. 14. 6) †¢Detail 3:He now knows that his old life will never come back to him and he must live his new life with the help of Carton.

Relationship of Race and Ethnicity Essay

Former President Jimmy Carter once said, â€Å"We have become not a melting pot but a beautiful mosaic. Different people, different beliefs, different yearnings, different hopes, different dreams† (â€Å"iCelebrateDiversity. com†). The United States has grown to be a country of immigrants filled with different beliefs, cultures, faiths, and heritages. Therefore, there is a diverse ethnic population among the people of America. Theories seek to explain why ethnic distinctions are made in the first place, why some ethnic groups discriminate against others†¦, why prejudice exists, why some ethnic groups remain identifiable, and why others melt into the dominant culture. Many different theories exist concerning ethnic relations (Aguirre and Turner 32). My racial and ethnic identity comes from what these theories or theoretical perspectives have to say. There are two theories that relate to my racial and ethnic identity. The first is called the assimilation theory. Milton Gordon (1964) emphasizes, it is to â€Å"the middle class cultural patterns of †¦ white, Anglo-Saxon† culture that immigrants to the United States have had to adapt (Aguirre and Turner 33). What he is saying was that every ethnic group that has immigrated to the United States has had to change their customs and ways to adapt to the white, Anglo-Saxon culture. There are different degrees in which the different ethnic subpopulations had to make progress in adjusting to the Anglo-Saxon culture. Cultural assimilation occurs when the values, beliefs, dogmas, ideologies, language, and other systems of symbols of the dominant culture are adopted (Aguirre and Turner 33). All the ethnic groups have been culturally assimilated to the Anglo-Saxon culture. Along with cultural assimilation comes structural assimilation. Structural assimilation occurs when migrant ethnic groups become members of the primary groups within dominant ethnic subpopulations like their families, close friends, cliques within clubs, and groups within organizations (Aguirre and Turner 33). It is harder to accomplish structural assimilation than cultural assimilation because it involves access into interacting and associating with the dominant ethnic groups. Members of ethnic groups may lack more primary and personal connections with members of dominant ethnic groups even when they enter more secondary and formal structures like schools, workplaces, and political arenas. The social identity theory, also known as the psychological theory, is the most prominent psychological approach to ethnic relations. One level of the psychological theory, called the role identity, is the identity that each human being has of themselves in certain roles like being a father, mother, worker, student, and so forth. The second level of identity is self-conception and involves emotions, cognitions, and evaluations that people make of their â€Å"whole self. † A third level, and the one most relevant to ethnic relation, is social identity and it emerges when people see themselves as members of a social category vis-a-vis other social categories (Aguirre and Turner 37). For example, one kind of social identity is being male or female or being African American or Latino. Once social identities are formed, they take on a life of their own. Individuals are born into families whose members carry these identities, with the result that the young are socialized in to the prototype of beliefs, norms, and behaviors appropriate to this identity (Aguirre and Turner 38). Socialization moves past the family to friends and organizations if they have a high rate of involvement with non-family members who hold this same identity. The race of my family is Asian and the ethnicity is Vietnamese. Since I am the first generation of my family in the United States, I would be Asian-American. These theories I have talked about explain a lot about what my racial and ethnic identity is. The assimilation theory talks about being absorbed into the middle-class Anglo-Saxon culture. I think that my family has done well into adopting and mixing the Anglo-Saxon culture with our own Vietnamese culture. I was born and raised in a middle-class rural area where the population is heavily filled with white Anglo-Saxon people. I went to grade, middle, and high school where everyone around me was white and I was the only or among a few Asian students. To get along with the society around us, my family and I had to change up some customs and beliefs in order to associate properly with the white Anglo-Saxon people. Some changes my parents have made was learning to speak and write English, learning how to cook and eat American food, and learning how to live and communicate freely since Vietnam has many restrictions. I have been very fortunate to have a wide range of diverse friends and been able to join sports teams and clubs during school. The psychological theory has created identities that make me unique from the people around me. Some role identities that make me who I am are being a student, son, brother, cousin, friend, and worker. Some self-conception roles I have attained are being grateful for what I have in front of me, being generous and considerate to others, having good manners, and standing up for myself when I’m disrespected. My social identities include being male, Asian-American, Vietnamese, Pennsylvanian, and Catholic. The psychological theory has helped me determine who I am and where I belong. It also has informed me that being Asian has made me look at both the differences and similarities between the Asian and Anglo-Saxon cultures. In conclusion, these theories have really helped me understand my racial and ethnic background spectrum. They have allowed me to recognize how my family and I transitioned to the American way of life. Since I’m Asian-American, I can have the best of both worlds: the Asian music and food and the American way of living and freedom. I am very fortunate to be living in a country with so many different people with different backgrounds, beliefs, and custom. Works Cited Aguirre, Jr. , Adalberto, and Jonathan H. Turner. American Ethnicity: The Dynamics and Consequences of Discrimination. Sixth. New York: McGraw-Hill Companies, Inc. , 2009. Print. â€Å"Diversity Quotes. † iCelebrateDiversity. com. Web. 2 Oct 2009. .